Reinforced Plain Strings (RPS) firmly lock the string to the ball end without the need for a traditional lock twist, which can over-stress the wire and become a breaking point. This patented, Ernie Ball-exclusive technology gives PARADIGM plain strings superior strength and better tuning stability, so you can bend farther and strum harder than on any other guitar string available.
Both PARADIGM plain strings and wound string core wires are made up of ultra fine grain high strength steel using our new state-of-the-art wire drawing process. This re-engineered grain structure means the strings can take a lot more punishment.
Our exclusive plasma process enhances all PARADIGM wrap wire before it is drawn down to specific gauges. The high heat of the plasma removes contaminants and smooths out defects for a consistent finish. Ensuring that the wire has a more stable microstructure before it is wrapped means the string will last longer.
Don’t let anything get between your strings and your fingers. Developed at Princeton University, Everlast is a groundbreaking nanotechnology just nanometers thin that coats the entirety of the wound string, allowing it to repel moisture and oils that would lead to tone-killing buildup.
Longer lasting strings have always come with a catch; coatings dampen the highs, the way the strings respond, and sometimes even the way they feel. Paradigm leapfrogs these issues with 21st century technology. No coatings, no flaking, zero impact on the legendary Ernie Ball tone you love.
If you’re unsatisfied with PARADIGMfor any reason, we’ll make it right.
Paradigm are the strongest, most durable guitar strings on the planet. If your strings break or rust within 90 days of purchase, we’ll replace them.†
†Ernie Ball's full Paradigm Guarantee is viewable here